Intentional Change Theory: 5 Steps

How do people make changes in their behavior?

What does it take to make lasting change?

These are questions my colleagues and I have studied for the last fifty years. Since 1967 we’ve used Intentional Change Theory (ICT) to understand what leads to lasting change. Intentional Change Theory is a multi-level theory that helps predict sustained desired change for dyads, teams, organizations, communities and countries.

The “change” one makes may not just be in behavior, it also may be in a person’s habits, competencies, dreams, or aspirations. It may be a change in perspective, how someone looks at events in their life or how they feel in certain situations. When I say “desired,” I mean that the change is something that the person would like to occur. By “sustained,” I mean that the change lasts for a relatively long time.

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